How to make your brand stand out on Instagram? If your brand isn't as well known as Kylie Jenner, Shake Shack or AirBnb, how do you optimize your Instagram marketing funnel?
With the explosion of Instagram, brands are finding it more challenging than ever to get a star-like following.
Goodbye, beautiful and simple Instagram.
Hello, users of Instagram with a Facebook-like operating model.
Success on Instagram requires more than random photos, a quick filter, a few hashtags, or an emoji or two. While these factors are still being counted, we are now facing a more competitive landscape, with Instagram growing from 500 million users to 800 million users in the past year.
Most importantly, if you want your audience to discover your brand, then more than ever you need to focus your brand on Instagram.
1. Buyer role swipe rights
Savvy marketing brands and their Latest Mailing Database customers are “virtual BFFs”. They know their favorite places to go, their likes and dislikes, their favorite styles, and even the best time for them to be on Instagram.
Smart brands are giving every buyer the addictive stuff they need and crave most. Lots of content.
This fiction never stops.
Your buyer personas are loved, cherished, and at first, as they committed, bewitched by the content they give you.
A well-thought-out buyer persona is the first step in optimizing any social network, including Instagram. The result is that you need to find your audience and let your audience find your difference.
“Buyer personas are a critical step in engaging audiences through social media,” says best-selling author David Meerman Scott. “It’s often a jump in brands rushing to get quick results rather than spending time researching and developing their audience’s needs.”
So, you have your buyer personas and Instagram account, what do you do now?
1. Gone are the days when names were banned on Instagram when
names were cryptic or creative.
Today, the key is to use your real personal or business brand name.
Your username is one of the few searchable items on Instagram.
2. Perfect bio and picture
You want brand awareness, right? On Instagram you can use a very recognizable image to represent your brand.
Logos are best suited for corporate branding biographies. This trick modifies a horizontal logo into a 110×110 circular image.
For example, Social Fresh took the horizontal logo and turned it into a social media-friendly version that pops up in the Instagram feed:
2. Witty Instagram Stories