Thinking and how can it be applied within a company? Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. Moonshot Thinking what it is and how to apply it to your company What is Moonshot Thinking? The expression Moonshot Thinking has its origin in a speech by John F. Kennedy in which he challenged an entire nation to reach a goal that seemed impossible, to reach the moon in less than 10 years. This took place in 1962 and, sure enough, a few years later Neil Armstrong walked on the moon.
In the world of marketing, this expression has a very similar meaning, since it consists of setting an objective or a goal that, although it seems Clipping Path unattainable, will serve as a path to success. In fact, even if this goal is not achieved, the company will surely have gone much further in this way than by setting much more modest goals. In other words, it is about not feeling intimidated or afraid of objectives or goals that may seem very distant or unattainable., since it is a way to grow and achieve success. In addition, this concept is usually related to the most advanced technologies and creativity,
so the goal is usually to go where no one has gone before and offer solutions or respond to needs that no one has been able to cover before. Moonshot Thinking is difficult to apply in some companies or within a context in which the error has a cost, both economically and psychologically. However, when an ambitious goal is set, it must be accompanied by a plan that leads to it. In other words, you cannot go towards a goal without assessing what can be lost, as well as its viability taking into account the company's resources.