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Raihan JIbon
Jul 30, 2022
In Authors Forum
Continue Using Them? of Course Yes, These 4p's Are in the Market Because They Are the Market, but the Evolution of the Environment Has Made Them Adapt or Increase. from the 4p's to the 4c's of Marketing in the Late 1990s a New Theory Was Proposed. 30 Years After the 4p's, It Was Necessary to Put the Product Aside a Bit to Focus on the Customer And, Therefore, on the 4c's (Anglo-Saxon Term): Customer, Cost, Convenience and Communication . Without a Doubt , the Digital Age Has Been Decisive in This Change . So Much So That the 4c's Are the Key, for Example, Within Social Networks . the Perspective Regarding the Client Changes Radically. the Customer Goes from Being a Consumer to Being a Person. the Focus, Previously Focused on the Product, Changes to Make the Customer the Protagonist in Every Way. So He Becomes a Prosumer, Companies Create the Products He Asks For. the Price Changes by Cost, Because executive list a Product No Longer Only Costs Money, It Is Time and Effort. in Other Words, a Store Can Offer a Low Price for Its Product, but If It Is Very Far from Your Home, You Will Probably Prefer to Buy in a Nearby Store at a Slightly Higher Price. Therefore, the Company Must Study These Two Factors That Are More Decisive Than the Price. Related to the Client 'S Time, We Have the Change of Place for That of Convenience. the Company Acquires the Responsibility of Establishing an Efficient Distribution That Is Affordable for the Client. It's About Making Your Life Easier. Conventional Advertising No Longer Works. Customers Communicate Differently and So Should the Company. Promotion Gives Way to Communication. for This, the Ideal Is to Establish Direct, Interactive and Relational Communication. Not Only Is Information About the Products but an Experience Is Created Around Them. for Kotler, Applying the 4c's Guarantees That "Companies Have a Good Chance of Surviving
 You Must Analyze All Customer Parameters and Manage Communication content media
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Raihan JIbon
Jul 30, 2022
In Authors Forum
Is Relevant for the Consumer and Competitive for the Market. Product the Product Is One of the Most Important Variables Since It Is the Good or Service That Satisfies a Need. This Will Result in a Positive or Negative User Experience. the Chosen Product Must Be Novel and Simple Enough to Outperform the Competition And, Also, to Be Understood by Any User. Promotion It Consists of All the Efforts That the Company Carries Out So That This Product Achieves Greater Success and Notoriety. the Promotion Comes to Be Presenting the Product to Future Customers. Executive Master in Marketing Management, Sales and Digital Strategy Train with the Best Professionals in the Sector I Want to Inform Myself the Promotion Variable Focuses on the Efforts to Spread Our Product or Service, Mainly Through Advertising. This Is executive list Where Metrics Such as Roi or Roas Come in , Which Try to Measure the Profitability of Projects or Advertising. It Makes No Sense to Invest in Promotion If That Way We Do Not Generate More Income Than the Expenses of the Promotion Itself . Square or Place on Many Occasions, Distribution Channels Are the Forgotten Ones in Marketing and This Should Not Be the Case, Because Logistics Are Essential for a Business to Be Successful with Its Products. in the Product Distribution Process, It Is Included from the Stock, Through the Points of Sale, the Intermediaries, the Distributors, Among Others. It Is Important to Take into Account the Number of Products That Are in Stock. Poor Inventory Management Can Mean the Loss of Many Sales. Guide Guide on How to Make a Digital Marketing Plan Discharge Evolution of the 4p's in the Marketing-Mix the Marketing Mix Was Born Within Traditional Marketing Around the Years 50-60. Together with Him, Jerome Mcarthy Was the One Who Promoted the Use of the 4p's. Do You Think That Today and After What the Market Has Changed, We Can
 Them in a Digital Context and Working Hand in Hand with the Community content media
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