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Robiul Islam
Jun 27, 2022
In Authors Forum
Take these steps to prevent dishonest clients or colleagues from unwittingly damaging your website's SEO. Track Changes: You need to know what is happening on the site. Be alerted: when someone goes rogue. Limit access: A content marketer does Banner Design not need access to features to update a CMS. Set clear rules of engagement: everyone should know what they can and cannot do. A tool with a change tracking feature like ContentKing is useful in these types of situations. The platform tracks added, modified, redirected and deleted pages. You basically have a complete change log of your entire site. You also want to receive alerts, but you only need them for important Banner Design issues and changes. Alerts should be smart. You don't need to get an alert if the page title changes on some of the less important pages, but you do want an alert when changes are made to your home page. 2. Gone Rogue Development Team This happens Banner Design when there is no proper coordination between the developers and the SEO team. In one example, the development team of an e-commerce store did not include SEO specialists in the selection and testing of a new pagination system. They opted for a system that relied heavily on JavaScript, which caused big delays in the crawling and indexing processes, as all paginated pages had Banner Design to be rendered. Because of this, it was much harder for search engines to discover and value new product pages – let alone reassess the value of existing product pages. Another example is when changes to the US section of a site were approved, but they were rushed out in all language versions. It's so easy to mess up when dealing with localized sites. How to prevent it As with the first issues, you also need to: Track all changes. Get alerted when someone goes rogue. Set clear rules of engagement. Most Banner Design importantly, perform proper quality assurance testing. 3. Releases Gone Bad Let's start with a classic: during a build, the robots.txt file was accidentally moved, which prevents robots from accessing. Related to this, we often see the same thing happen with meta robots without indexes, or the more exotic noindex via X-Robots-Tag (HTTP Header), which Banner Design is much harder to spot. You need to monitor your robots.txt file. It can make or break your SEO performance. A character makes all the difference. Communiques gone wrong In the example above, a new site section was published and it contained hard-coded canonicals for the development environment. The development environment was blocked using HTTP authentication, so it was not accessible to search engines. The digital marketing manager kept wondering, “When is this new section Banner Design finally going to start ranking?” Problems like these are particularly tricky when canonicals are implemented in HTTP headers. They are difficult to spot manually.
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Robiul Islam

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