AdWords product roadmap at Google Marketing Next. Because the audience is mostly made up of executives from big agencies and big brands, and Google does its best to excite them about all their abilities, the event sometimes skims over some of the details Shadow Making that matter to those of us who manage accounts on a daily basis. -daytime. I'll share my take on the ads and what excited or frustrated me the most. Even though it's now been five Shadow Making years since I left Google, all but one of the presenters are people I've worked with, and they were kind enough to invite me behind the scenes to get a little more detail than what was covered in the keynote. Custom In-Market Audiences for Research I'm a PPC geek, so I obviously like better targeting.
Display Network across a number of verticals. That's a lot of options, but just like we had Affinity Audiences before Custom Affinity Audiences, now we're on the verge Shadow Making of getting Custom Audiences in the market. Karen Yao, Google Group Product Manager for Ad Platforms, revealed this very exciting update: We will be able to create Custom Audiences in the Marketplace by adding keywords that we think someone would have used s they were in the market for our product or service. Combined with Google's vast amounts of data, this can then help us find an Shadow Making audience of people in the market for what we're selling. New: personal event targeting Google can give us in-market custom audiences and life event targeting by having really good machine learning.
Google My Business account to manage your location Shadow Making information and use local inventory feeds to provide data to Google about your locations' prices and inventory. Google has now also opened up the possibility for developers to create actions so that in response to a conversation, the assistant can perform a transaction with the user. The example given by Google is a frequent business traveler who asks his assistant about the next flight. Knowing that she Shadow Making flies from SFO to LAX every week on United, she could give information about the price of the next flight and even book the ticket, all by voice. I suspect that support for Google's Buy Buttons, which they call Google Shopping (managed in Merchant Center),