Now it gives way to the new Google Ads interface. The move to Google Ads will be especially important for small and medium-sized businesses (SMBs) because of several new features specifically aimed at these types of businesses as well as SEA agencies . Why this change? The launch of Google AdWords dates back to the year 2000, more than 20 years ago. Over the past two decades, digital ads have undergone a spectacular evolution due to the massive use of smartphones and other connected devices. Internet users are buying more and more online, which makes the Internet a real boon for advertisers.
A double-edged sword, technological progress has facilitated the activity of advertisers but has also made it more complex with the diversity of formats used. Google fax list is now seeking to simplify its advertisements in order to improve the Internet user's experience. The purpose of this approach is to help merchants make the best decisions for their businesses. This attempt to simplify the Google AdWords process mainly benefits SMBs who often have a hard time competing with larger companies. With their limited budgets, they have no room for error! It will then be essential to direct advertising investments in the right direction.
Even if it is sometimes difficult to mount effective campaigns under these conditions. Smart campaigns or “Smart Compaigns” As part of the “rebranding”, Google publishes smart campaigns: the new safe bet for small businesses. To better understand how these smart campaigns work, know that they allow advertisers to acquire more precision in the actions they carry out. These tasks are also listed in order of priority: Phone calls Store visits purchases On the other hand, Smart campaigns use machine learning to optimize ads and increase the scale of the desired action.