Two years ago, Google launched the mobile-friendly label. Then we saw “mobilegeddon” where Google started prioritizing these mobile sites. Now they are cracking down on mobile sites with subpar user experience. On January 10, 2017, all sites with intrusive interstitials are at risk of losing ranking juice. The key question then is: what counts as an intrusive interstitial? Essentially, it's all superfluous content that appears on the majority of the page itself. Call them silly, but Google assumes that visitors like to see what information they've clicked on. At this point, you may well have more questions; fortunately, I am here to answer it. In this article, I'll help you decide exactly what will and won't be considered an intrusive Google interstitial. Let's go directly!
What is an intrusive interstitial? Intrusive fax list interstitials are basically pop-up ads. They tend to block most or all of a page leading to poor user experience for both desktop and mobile users. google examples of intrusive interstitials Google's own examples of intrusive interstitials. These types of ads make it frustrating at best to access the page as intended. The general exception to the rule is when there are legally required (or ethically recommended) . Advertising Continue reading below The kicker is that while popups are moderately annoying on desktops, there's even less screen real estate to work with on mobile devices. In these cases, it can completely ruin the user experience.
Here are some examples of operating problems: The interstitial covers most or all of the content on a page. The interstitial is not reactive. This means that it is difficult or impossible to close on mobile, rendering the page useless for mobile users. The interstitial is not triggered by an action, such as "Click here to subscribe". Rather, it appears on its own without a prompt, creating an unpleasant surprise for the mobile viewer. As you can see, the problem is not just the annoyance of popups, but their role in ruining the user experience. If you find an interstitial on your own site that you're not sure about, we think it's best to focus on a pleasant user experience. Why are intrusive interstitials targeted?