With the demographic dividend of China's mobile Internet gradually reaching its peak, the Matthew effect of the mobile browser market has also become stronger. In the fiercely competitive environment, there are still new value elements that are bringing new opportunities: users in the Z era and post-00s have gradually become the main body of the network environment, and new technologies such as artificial intelligence are becoming more and more mature. The purpose of this competitive analysis is to explore the changes in mobile browser products under the new value elements, and to prepare for further product iterations.
With the rapid development of information network technology, the mobile Internet has effectively promoted the deep integration of the Internet and the real economy, and has become a new field of innovation and development, a new platform for public services, and a new channel for information sharing.
At the Fourth Plenary Session of the Fourteenth Central Committee, the state proposed to vigorously promote the modernization of the country email list national governance system and governance capabilities, which will provide support for the development of the mobile Internet. The support policies for new urbanization will also provide support for the release of the demographic dividend.
In terms of mobile Internet policies, policies such as "Several Opinions of the General Office of the Hunan Provincial People's Government on Continuing to Promote the High-Quality Development of Mobile Internet Products and Accelerating the Strengthening and Enlargement of Digital Products" in December 2020 will help the future development of the mobile Internet.
With the rapid development of China's economy, China's per capita disposable income has increased from 28,228 yuan (2018) to 32,189 yuan (2020). Residents have the conditions to equip their families with more mobile terminals such as mobile phones, and are more willing to pay for virtual services. This will boost the popularity of mobile Internet and bring more profit opportunities to the industry.
3) Social factors
With the penetration of the mobile Internet into all aspects of public life, the use of mobile terminals such as mobile phones to handle daily affairs has become the norm. The home isolation brought about by the epidemic in 2020 has made users willing to spend more time on the mobile Internet, which will boost the faster development of the mobile Internet.
4) Technological factors
On June 6, 2019, the Ministry of Industry and Information Technology issued 5G commercial licenses for operators.
In March 2020, policies such as "The Ministry of Industry and Information Technology on Promoting the Accelerated Development of 5G" and "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement and Accelerating the Formation of a Strong Domestic Market" all provide policy support for 5G infrastructure and commercial use.
With the continuous development of deep learning theory, the emergence of available products in speech recognition, personalized recommendation, artificial intelligence and other fields provides support for the further development of search engines.