Positioning a brand in the digital space. We will show you how you can gain the trust of your customers through targeted touchpoint management in your online customer journey and how you can also keep your brand's recognition value high online. All learning content of the online certificate course is available to you online which means that you can flexibly continue your education from home or on the go . What is important when designing call-to-actions Over time calls to action have become more and more individual. For a long time now they have not necessarily been just a button with the inscription READ MORE. Rather a modern CTA consists of three parts.
The introduction: Here the reader is explained the purpose of the whatsapp mobile number list button below her. The Link/Button: This is the heart of the call-to-action and is a short sentence or word that indicates the request in question The Lead-Out : of the website visitor and indicates how this is used. At the same time the lead-out can also be used in parallel to convince them of their own achievements. Now at the latest it has become apparent that a successful call-to-action is also associated with a high degree of trust. If the website visitor does not feel comfortable he will probably not follow the request.
Last but not least it is also important that the design of the CTA fits the page. In order to ensure this it is possible to rely on the buttons already mentioned but alternatively on CTA texts or various images. The corresponding links are then simply placed behind the individual elements. In short: the possibilities that arise with regard to call-to-actions are more diverse than it often appears. If you want you can also adapt your CTA area to your own corporate identity in order to maintain the highest possible recognition value. Track CTA – understand successes.