ThE the ne generations ith ne audiences and ith the social commitment that the company has been building for some time. Care beyond skin. Encourage omen interested in developing in the gaming industry and at the same time position NIVEA ith a proactive and social approach to a younger audience using the same virtual channels here they interact. A campaign that focuses on highlighting the problem of harassment and inequality for omen in gaming. To achieve this it ould be necessary to generate legitimacy make a strong statement that unites.
Gamers ith NIVEA as their main ally. The BIG idea e created Nivea Game Changers in partnership ith Riot Games. A NIVEA initiative to give ne opportunities and greater visibility to omen and other genders ithin esports but Latest Mailing Database above all to create a more inclusive gaming community. e created spaces and provided tools so that omen could feel comfortable in their on skin developing in the gamer field maintaining a structure that stimulated the individual and group activity of the.
Players in a competitive environment and above all respect through the support of personalities. ho have broken paradigms in society and have faced challenges in the industry figures ith hom the participants can identify. NIVEA GAME CHANGERS The strategy Insights from Nivea's study brought to life poerful content that ould live in a digital environment. The launch of our manifesto took place during the League of Legends Latam final taking over the stream chat. The next day orld Gamer Day e projected our manifesto onto the CDMX TC to publicize our position and action. ith a documentary series e sho stories of representative omen; ith the tournaments and masterclasses e support.