The pharmaceutical sector, according to the professional Enrique Dans, undoubtedly moves in a complex environment. First of all, there Image Masking is the product cycle, which begins with a large investment in research by the pharmaceutical company, going through multiple clinical trials and regulatory approvals – which make the process last for years –, to end with the arrival of generic drugs when the patent ends. Secondly, there are regulated channels that depend Image Masking on factors that are difficult to control. And finally we have the point that concerns us and interests us, that of online pharmaceutical marketing , which in itself is extremely complex.
According to the current regulation, marketing actions can only be directed at the final consumer in those medicines that are sold Image Masking over-the-counter (OTC) , that is, over-the-counter or non-prescription medicines, while medicines that require a prescription are relegated to restricted channels and directed to the doctor. Do you want to know the keys to digitizing the pharmaceutical sector and the most optimal channels to apply digital marketing? Click here and download our free ebook. What is online pharmaceutical marketing Peculiarities, trends and Image Masking channels What is online pharmaceutical marketing? Some brushstrokes I have already let go in the previous paragraph.
What is? This is the field of online marketing oriented to the pharmaceutical industry. Where the restrictions and limitations are very Image Masking marked, as they are products related to health and the medical field . Campaigns can only be carried out on free-purchase medicines that do not have to be prescribed by a medical professional. This happens both in the offline environment and in the digital environment. Non-OTC products cannot be advertised on social Image Masking networks, nor on portals, nor on display networks or in word ads, even content marketing or digital advertising could conflict with this regulation.