What would an African think where the predominant color of the web is red And how would a Chinese associate a neutral color like white All this localization process generates a competitive advantage an immediate connection with the buyer persona creates a climate of trust and proximity greater interaction that in the long run translates into a higher conversion rate always our main objective on a website. . The human factor in the localization of a website is fundamental and a key piece.
This figure can only be given to us by a native translator of the target country and specialized in the corresponding sector. A native translator will be able to master the language as well as Business Email List the local culture and adapt all the content to the new market. In conclusion Making a website in several languages is key if You want to significantly increase your web traffic Internationalize your company the website and that's it or trying to position it in another language in a local market.
Use at least one Wordpress page and the WPML plugin if you want to make a minimum viable product but to consolidate your web project in several languages work in addition to the technical part the human part with a local partner and/or a professional translator. Currently your company must speak the same language as the consumer if not you have a real problem.