What would an African think where the predominant color of the web is red And how would a Chinese associate a neutral color like white All this localization process generates a competitive advantage an immediate connection with the buyer persona creates a climate of trust and proximity greater interaction that in the long run translates into a higher conversion rate always our main objective on a website. . The human factor in the localization of a website is fundamental and a key piece.
This figure can only be given to us by a native translator of the target country and specialized in the corresponding sector. A native translator will be able to master the language as well as Business Email List the local culture and adapt all the content to the new market. In conclusion Making a website in several languages ​​is key if You want to significantly increase your web traffic Internationalize your company the website and that's it or trying to position it in another language in a local market.
Use at least one Wordpress page and the WPML plugin if you want to make a minimum viable product but to consolidate your web project in several languages work in addition to the technical part the human part with a local partner and/or a professional translator. Currently your company must speak the same language as the consumer if not you have a real problem.